Over the last four years, various events such as the COVID-19 pandemic, geopolitical tensions, and economic downturn have influenced the uptake and usage of social media platforms.
Typically, social media apps strive to maintain or boost their download rates. However, Facebook and Snapchat have experienced a decrease in downloads, making them the two most popular apps with this trend. Experts forecast that this decline may persist until 2023, when new shifts could occur.